When individuals take decisions, psychology explains that cognitive biases prevent them from making rational choices, which would be expected if their wished to increase their overall welfare. Nudges are based on these cognitive failings. When seeking to improve social welfare, nudges are key to understanding contemporary decision-making as those biases or failings should – and are – taken into account when creating norms aimed at influencing people’s behaviour. Nudges are presented as the best tools to create public policies behaviourally informed. In this sense, they exemplify normativities that differ from more traditional legal and social norms. Nudges are to be found in public policy, law, economics, sustainable development, food policy, etc. Are the types of normativities promoted by the use of nudges in these fields similar or do they widely differ in nature and aim? If so, how can the wide range of normativities in nudges be assessed and typified? What kind of underlying conception of rationality is at work in nudges? Could nudges provide an accurate account of social dynamics? These are some of the questions this one-day conference will try to answer.
Ce colloque se déroulera à Sciences Po, Salle des Conseils, 4eme étage, 13 rue de l’Université, 75006 Paris (M°Saint Germain des Près).
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